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[Pronounced: jawn-tee]

Is it a noun or an adjective? Well, if you want to get technical, it’s both. And far as the brand goes, it’s also kind of both – or at least, that’s what everyone keeps telling us.

For some it’s a quick break in the action – a subtle act of escaping reality for a hot minute. For others, it’s a perfect little pick-me-up that just seems to make everything a little bit better.

It makes bad days tolerable, tough times good times, and great days, f*cking awesome.

Values:

Keep it real. – At Jaunty, we’re all about authenticity. We believe in keeping it real, not because we’re philosophers, but because, honestly, who has the time for anything else? In a world filled with fluff, we’re here to offer something genuine, a brand you can trust as much as your favorite playlist.

Make Lemonade. – “Serendipitous Creators” sums up Jaunty. Our story kicked off with an unplanned “f*ck it, let’s do this,” turning a surplus harvest into our golden opportunity. It’s about riding the wave of chance with a wink and a smile, showing the world that the greatest hits often start with a leap into the unknown.

Lighten Up. – Don’t be so damn serious. Life’s too short to always play it by the book. Our secret ingredient isn’t just in the products we craft, but in the laughter we share along the way. So, take a moment, enjoy the ride, and remember that a day without a smile is a day wasted. And trust us, we’re in the business of making sure those days are few and far between.